Write a White paper on a company of your choice and discuss the market segmentation within the industry along with the target market for the company and the selection process for the target market. NO more than 200 words.
Address the following –
Behavioral characteristic for the selected company
Discuss your final target markets that are derived from your segmentation
Provide a positioning statement for the company with careful consideration of their branding, and marketing strategy.
IntroductionBavarian Motor Works simply referred to as BMW was an idea born and naturedby Gustav Otto and Karl Rapp. Around the year nineteen sixteen Gustav Otto’sFlugmaschinenefabrik Company…