Why are environmental scans important to an organization’s strategic marketing plan? What might the consequences be of choosing not to use one?

Why are environmental scans important to an organization’s strategic marketing plan? What might the consequences be of choosing not to use one?

Running head: IMPORTANCE OF ENVIRONMENTAL SCANS Importance of Environmental ScansStudent NameCourse NameJuly 01, 2016 1 IMPORTANCE OF ENVIRONMENTAL SCANS 2 Importance of Environmental ScansA…