Which of the following is not a reason why you would want to segment the market?
market has a segment of affluent customers that aren’t well targeted.
b) To increase sales in a marketplace where the current targeting approach isn’t working.
c) The marketplace is too small.
d) To increase sales by selling to new customers in different locations or with different characteristics.
Group of answer choices
b) and c) only
a), c) and d) only
b), c), and d) only