Unit IV Essay Target Marketing Essay Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you…

Unit IV Essay

Target Marketing Essay

Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing. Then, you will

need to complete the following list:

Briefly introduce the company you have chosen.

Gather examples of its activities and products that support its business model. Remember to properly cite and reference

the sources of information you find. You should have at least two references from business-related or news websites.

Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business

markets.

In the company you chose, describe which of these bases for segmenting markets is used, and describe how the

selected segmenting options are achieved.

Examine how these factors influence the promotional strategies of your chosen company.

Your essay must be at least four pages in length and double-spaced, not counting the title and reference pages. All sources

used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines

for formatting.

Information about accessing the grading rubric for this assignment is provided below.