The traditional marketing 4 P’s are product, price, promotion, and place. The new 4 P’s described by Kotler and Keller include people, processes, programs, and performance. Compare and contrast these two different ways of viewing marketing
https://homeworksmarket.org/wp-content/uploads/2020/07/LOG-300x75.png00adminhttps://homeworksmarket.org/wp-content/uploads/2020/07/LOG-300x75.pngadmin2020-08-24 17:58:152020-08-24 17:58:15The traditional marketing 4 P's are product, price, promotion, and place. The new 4 P's described by Kotler and Keller include people, processes,...
