The Roman and Medieval periods of history were not marked by great innovation in the study of rhetoric, but by the development and application of

The Roman and Medieval periods of history were not marked by great innovation in the study of rhetoric, but by the development and application of existing rhetorical theory, especially with respect to rhetorical style. Your textbook authors call “aesthetic rhetorical theory” (Borchers & Hundley, 2018, p. 20). Why do you think rhetors emphasized style during this time?