The Garden of Unearthly Delights is a vibrant festival precinct that operates annually in the Adelaide CBD across February and March. Each year, The Garden of Unearthly Delights offers a unique festival playground including multiple performance venues, bars, carnival rides, an array of world foods, market stalls, and unexpected sideshow surprises. The Garden of Unearthly Delights began with just one performance tent in 2000. Over the past nineteen years it has evolved into the greatest arts event in town and the heart of Adelaide’s summer arts festival season.
There are three main types of marketing research were discussed in the week 4 lecture (exploratory, descriptive, and causal). Imagine that you have joined the board of directors for the Garden of Unearthly Delights as a Market Research Advisor. Explain to the Board the three types of research they could do before the 2020 festival, and give examples of how, and when, each type of research would be appropriate to use.