Successful companies often have missions that proclaim a noble purpose such as improving people’s lives, making transportation safer, or improving accessibility to sustainable resources. Leaders frame a noble purpose that inspires and leads their followers. When people have a sense of purpose in their work and are able to see the positive difference their work can make in the world, they may perform at a higher level.
Consider your place of employment or a company where you would like to work. How would you integrate a noble purpose into your workplace? How would you use your noble purpose to inspire your coworkers?