Step 1: Choose a current events article on pricing from the KU Online Library or from:
- Learn the 4 P’s©: http://www.learnthe4ps.com/category/price/
Step 2: Cover the following topics in your Discussion answer in essay format:
- Discuss the key purpose of the article in relation to the pricing component of the Marketing Mix.
- Identify two pricing concepts that you learned from reading this article.
- From the perspective of a professional, what impact does the information on pricing in this article have on the marketplace?
- From the perspective of a consumer, what impact might the pricing concepts in the article have on the buying decisions of consumers?
- How might this information on pricing affect you personally?
1Article analysisThis article “How online retailers price discriminate — and how to beat their system’’establishes the motivation behind producer’s storage of the customer’s…