Sony has just released a new CD recording (okay, not new because we don’t buy CDS) but anyway.Here is some cost and price information: CD Disc and…

Wholesaler Margin

10% of the retailer’s cost

a.     What is the price Snapple Charges to Wholesaler?

b.     What is the Contribution per unit for POW

c.      What is the break even volume in the first year in units?

d.     What is the first year breakeven in terms of share of served market?