Rotego Inc., an automobile manufacturer, releases two new models of cars.
Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income groups. Through the introduction of these two models, Rotego intends to present itself as a company that caters to people across all income groups. In this scenario, which of the following types of market segmentation does Rotego employ?
- Behavioral segmentation
- Geographic segmentation
- Demographic segmentation
- Occasion segmentation