Read the article: quot; Thirsty for Growth, Liquor Giant Taps African Market quot; Link of the article: https://www.

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Read the article: “Thirsty for Growth, Liquor Giant Taps African Market”

Link of the article: https://www.wsj.com/articles/thirsty-for-growth-liquor-giant-taps-african-market-1438309801

 and then perform a case analysis that covers the following questions:

  1. Why haven’t Diageo’s global branding strategies worked in Africa?
  2. What has the company done to change its marketing strategies?
  3. Are there risks to the Diageo brands to the new approach?
  4. What are the social implications of Diageo’s actions?