Public relations ________. is a research-based social science is a management function is socially responsible All of the above. None of the above.

  1. Public relations ________.
  2. is a research-based social science
  3. is a management function
  4. is socially responsible
  5. All of the above.
  6. None of the above.
  7. The use of public relations strategies and tactics to foster and enhance the shared interests and values of an organization and the publics important to its success is known as ________.
  8. marketing
  9. relationship management
  10. advertising
  11. human relations
  12. integrated marketing communications
  13. The “Got 2B Safe!” program ________.
  14. coincided with the launch of a new line of child-abduction prevention products
  15. was closely aligned with Honeywell International’s mission statement
  16. featured a famous Hollywood actor as its leading spokesperson
  17. a and b
  18. b and c
  19. “Meltdown Monday” refers to ________.
  20. the failure of a nuclear power plant in Pennsylvania
  21. the day the global warming treaty was rejected by the U.S. Senate
  22. the day Wall Street reacted to the financial problems of AIG
  23. when a well-known ice cream maker lost all electricity at its biggest storage facility
  24. the government’s response to Hurricane Katrina
  25. The execution phase of the public relations process is known as ________.
  26. communication
  27. propaganda
  28. evaluation
  29. research
  30. planning

6.Decision-making based on research is known as a(n) ________ approach.

  1. a. theoretical b. heuristic c. experiential d. cognitive e. foolhardy
  2. ________ is one of the four steps in the public relations process.

a. Publicity b. Planning c. Promotion d. Programming e. Propaganda

  1. Practitioners who act for the good of a relationship, rather than just one side of a relationship, are fulfilling a(n) ________.
  2. independent endorsement
  3. press agent role
  4. consultant’s role
  5. manager’s role
  6. boundary spanning role
  7. According to a 2000 PRSA/IABC survey, the most important ingredient in job satisfaction was ________.
  8. making a good income
  9. earning the respect and recognition of others
  10. creative opportunity
  11. personal satisfaction from a job well done
  12. career advancement
  13. When faced with allegations that its response to Hurricane Katrina had been inadequate, officials with the American Red Cross ________.
  14. conducted an internal investigation
  15. denied the allegations and said “no comment”
  16. announced a series of reforms and met with their chief accuser
  17. a and b
  18. a and c
  1. Postmodern critics of public relations say _____.
  2. the profession is no longer relevant
  3. not all public relations activity occurs within the workplace
  4. it is all about marketing
  5. All of the above.
  6. None of the above.
  7. According to Professor David Dozier, persons who make policy decision and take responsibility for the success or failure of public relations programs are known as public relations ________.
  8. a. professionals b. technicians c. specialists d. managers e. practitioners
  9. According to a 2010 Institute for Public Relations Research survey, on what task will managers spend the most time by 2015?
  10. writing
  11. planning
  12. marketing communications
  13. maintaining an organization’s reputation
  14. linking communication strategies to organization goals
  15. The attempt to have a viewpoint accepted at the exclusion of all others is ________.
  16. publicity
  17. propaganda
  18. public information
  19. press agentry
  20. public relations
  21. Theodore Roosevelt is remembered for ________.
  22. his “Declaration of Principles”
  23. writing Crystallizing Public Opinion
  24. cultivating public opinion more than his predecessors
  25. inventing press agentry
  26. creating the Creel Committee
  1. Who was known as the “father” of public relations?
  2. Shelly Spector
  3. Woodrow Wilson
  4. Barry Spector
  5. Edward Bernays
  6. None of the above.
  7. Edward L. Bernays’ critics claimed that he ________.
  8. was dishonest
  9. didn’t understand the plight of poor people
  10. was a Nazi sympathizer
  11. was sexist
  12. was too self-promotional
  13. Doris Fleischman was the wife and influential business partner of ________.
  14. Ivy Ledbetter Lee
  15. George Parker
  16. George Creel
  17. Edward L. Bernays
  18. P.T. Barnum
  19. “Torches of Freedom” refers to ________.
  20. a Liberty War Bond campaign
  21. an effort to make it socially acceptable for women to smoke cigarettes in public
  22. a public relations tactic used to raise money for the Statue of Liberty restoration
  23. the slogan of the Office of War Information
  24. the nickname given U.S. propagandists during World War I
  25. According to Census Bureau estimates, what will be the largest minority group in the United States in 2020?
  26. Native Americans
  27. Hispanics/Latinos
  28. new immigrants from non-European nations
  29. Asian/Pacific Islanders
  30. Black Americans
  1. A public in public relations is defined as ________.
  2. any group of people with more than one member
  3. any organized special interest group
  4. any group in which members have a chance of being selected for a focus group
  5. any group that represents a larger group in society
  6. any group whose members share a common interest in a particular situation
  7. Demographics describe things such as ________.
  8. income and gender
  9. opinions and attitudes
  10. age and race
  11. a and c only
  12. All of the above.
  13. A group that can directly influence your organization’s abilities to achieve its goals is known as ________.
  14. a primary public
  15. an intervening public
  16. a latent public
  17. an aware public
  18. a secondary public
  19. Employees are usually considered ________.
  20. a traditional public
  21. a nontraditional public
  22. an internal public
  23. a and b only
  24. a and c only
  25. The group that spends the most money are consumers ages ________.
  26. 18-25
  27. 26-34
  28. 35-44
  29. 45-54
  30. 55-64