“Mistakes in content, no matter how small, convey carelessness.”
In business communication, and
business in general, careless mistakes can be extremely costly to an organization. In fact, several businesses have lost millions of dollars due to proofreading, spelling, grammar, and punctuation errors in documents (see the link below). In addition, customers and stakeholders may make business decisions (to buy or not to buy, etc.) based on small or minor errors in marketing materials or business documents.
In this digital age of rapid communication, how can you justify the time it takes to stop and revise a message? Have you made business decisions based on a company’s mistake?