In this module we looked into the marketing research process.

Directions: Refer to the above table. For each of the following research questions, identify the most appropriate type of research design or data collection method. There is one answer per question.

  1.   Sales in Texas have dropped off for no apparent reason. None of the sales team can explain what is going on. Which research design should be used?


2.  If we want to determine whether pizza consumption is related to the consumption of Dr. Pepper, which