In order to achieve better international sales (which currently account for about 30 percent of total revenues), the U.-based toy manufacturer Mattel…

In order to achieve better international sales (which currently account for about 30 percent of total revenues), the U.S.-based toy manufacturer Mattel decided to put U.S. division heads in charge of international sales. What are pros and cons of such a move in general and for a firm in the toy industry in particular.