I would like to get some help to get a Consumer Buying Behavior Study for detergent pods assessing the following questions. What needs are being met

I would like to get some help to get a Consumer Buying Behavior Study for detergent pods assessing the following questions.

What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.