I am trying to figure out what a Marketing research paper is supposed to look like. Here is what it is asking
Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process. In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.
This is from MGMT 311 at Embry Riddle Module 2.3