For purposes of this discussion board, you are asked to assume that you are an account executive for an advertising agency, and you have been

Your discussion should include:

  1. A brief description of the product for which you are creating the advertising message, including the target market.   
  2. Which of the following creative strategies would you use and why?   Fear appeal, sex appeal, humorous appeal, or celebrity endorsement?
  3. Besides traditonal advertising, would you use personal selling, sales promotion, public relations, or social media to promote your product? Why or why not?