Assignment 1: Forces and Public Issues in Industry
In this module we explored business, government, and society as an interrelated system made up of primary and secondary stakeholders. In additional to stakeholder forces, we also introduced some of the broader forces influencing this system. In this assignment, you will demonstrate your understanding of stakeholder relationships and influences (including that of government and the media) on industry and public issues.
This assignment will comprise 15% of your total course mark. Part A is a case study on land development, and Part B is a report on public issues relating to the tobacco industry. Each question carries the marks as stated for a total of 100 marks.
Part A: A Brawl in Mickey’s Backyard
Read the Discussion Case, “A Brawl in Mickey’s Backyard,” on pages 22–23 of your textbook.
· Explain why each stakeholder group identified in question 1 is in favour of, or opposed to, SunCal’s plans to build condominiums in the resort district. (15 marks)