Discuss under what conditions a company might consider using price cuts or price increases.

·       Discuss under what conditions a company might consider using price cuts or price increases.

·       Compare and contrast the advantages and disadvantages of standardized global marketing and adapted global marketing.

·       Why should a mission statement be market oriented instead of product or technology oriented?

·       Marketers can obtain needed information from internal data, competitive marketing intelligence, and marketing research. Compare and contrast each of these.

·       Explain why, according to the authors of your text, the four Ps concept of the marketing mix takes a seller’s view of the market, not the buyer’s view. How should marketers consider the buyer’s view?