Complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

INSTRUCTIONS ARE ATTACHTED

LOOKING FOR SOMEONE WHO WILL BE WILLING TO CONTINUE WORK FOR THE NEXT 4 WEEK AS THIS IS A COURSE ASSIGNMENT/PROJECT

Read

  • Chapter 9: Managing the Marketing Effect, Sections 9.1 and 9.2 of the course text, Principles of Marketing

Watch

This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.

Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.

The Marketing Plan: Product Identification and SWOT Analysis paper

Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.