Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.
- Briefly introduce the company you have chosen.
- Gather examples of its activities and products that support its business model.
- Explain each of the four bases for segmenting consumer markets or each of the five bases for segmenting business markets.
- In the company you chose, describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
- Examine how these factors influence the promotional strategies of your chosen company.