BM440 Internet Marketing
Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Your response should be four (4) pages in length; refer to the “Assignment Format” page for specific format requirements.
Choose a business (B2C or B2B) or nonprofit organization that could benefit from a social media campaign and develop a campaign outline. Include the following elements:
Part A Specific campaign objectives (2 or more)
Part B Identification of the target audience
Part C Description of a concept for the message (content) based on the target audience
Part D Description of the social media marketing activities
Part E Once you’ve completed your outline, also draft an introduction for your plan that explains why the social media initiative is important and how it integrates into the overall marketing activities of the business.