According to the textbook, the focus of marketing has changed from emphasizing the 4 Ps to emphasizing _____________________________. (Select the…

According to the textbook, the focus of marketing has changed from emphasizing the 4 Ps to emphasizing _____________________________. (Select the best answer).

a.marketing activities for nonprofit organizations and government entities

b.marketing activities that benefit society

c.creating, communicating, delivering and exchanging value

d.the changing marketing environment