1)Analyze the common adage, “Sex sells.” What does this mean and what are the implications to advertising?

1)    Analyze the common adage, “Sex sells.” What does this mean and what are the implications to advertising?

a.     

2)    Think of a recent major purchase. Which of the 10 message strategy objectives were most effective in influencing your purchase design? Why?

Chapter 11

1)    What are common copywriting mistakes? Have you seen other copywriting errors in your own experience?

2)    What are the strategic roles played by illustrations in increasing the effectiveness of a print advertisement from a communication and marketing perspective?

3)    Identify the creative guidelines for developing television advertising. Discuss one recent ad that used these guidelines effectively. Discuss one recent ad that did not.