At the beginning of 2012, the iPad was the leader of the tablet market as Apple’s iPad accounted for almost 60 percent of total. The company has seen its share decrease over the years and in the fourth quarter of 2016 held only 24.7 percent of the market share.
1 . What are the reasons that may explain if ad’s weak sales and market demand ?"2. What strategies can Apple use to boost the sales and market demand of iPad ?